In the ever-evolving world of social media, it can feel like once you were just getting the hang of one algorithm or trend, everything changes and a whole new wave of tricky new developments take it's place. Luckily, we've gone through all the complicated stuff to give you one simple directive:
You -------------------> Video Content.
If that wasn't simple enough - Get on IGTV NOW! And here is why:
1. Its all in the statistics
To save you the facts and figures, the bottom line is - people are watching a lot of videos on their phones these days. From memes to vlogs - a third of online activity is spent watching videos.
This means videos are your best way to market you and whatever you've got going! And if you've caught earlier blog posts, you're probably realizing this is actually a HUGE advantage. Creating your brand and story for others to follow is possibly THE most important thing in an online presence, and while you can introduce and make yourself known through photographs, a video can accomplish the same thing a lot more quickly which means increasing your following even more rapidly!
2. It's basically made to be easy to use
If you're reading this you are probably familiar with the numerous YouTubers that have made hugely successful careers off of their videos and literally get paid to create YouTube video blogs. In the YouTube world, a vloggers basic toolkit contains a good vlog camera and/or possibly a GoPro and while these aren't huge expenses, IGTV has virtually removed those requirements.
IGTV has a vertical format, and while that might seem like no big deal, it means the videos you take holding your phone like a normal person (straight up and down) can be posted immediately with no little black lines on the side. If you have ever made a video on iMovie you know this is huge.
You don't have to be an editing expert with investments in cameras - just pull out your phone and post. And if you remember - we are huge proponents of consistent posting - and speed = easier, and way more, posting!
3. You can get it while its hot
IGTV is fairly new - which means there aren't a lot of "already been done" scenarios on it yet! Everyone is still testing and figuring it out which means its a fairly untapped resource. And because it is ON your Instagram - you won't have to add any "link in my bio" or "link below." It basically joins your social media accounts for you - meaning if you have limits on resources, you can pretty safely focus solely on Instagram and benefit a lot in return.
4. Instagram might throw you a bone
Because IGTV is new, Instagram has a lot of focus on getting their users to use it. They've already added benefits like letting anyone add a swipe up on their story to link to their Instagram and allowing you to post previews on your grid which automatically link to the full video, and we predict a lot more. The point is - they are very into you using it.
And because IGTV is far from saturated - you are much more likely to gain views and exposure. Its the simple idea that when there is less of something - it becomes more appealing to seek out.
5. You can combine it all
Meaning - you can basically incorporate every medium of communication and art you want. Its basically an IG post, a podcast, a picture, and a video all in one. The limits of a photograph no longer apply and you can pack it with all kinds of content to get your following familiar with you.
Take, for example, a "10 things about me" post. In the past, you post an on brand image and 10 facts about you which encourage engagement. But how much better would it be if your followers could actually hear how you present those facts and how they really fit you?
It removes the "I hope my followers are understanding what I'm putting out there and relating to it" and gives you a chance to say what you mean!
So with all this in mind, and we cannot stress this enough, get on IGTV!!